So I started out all those years ago in PR. Before long (4 years) I was bored of what was effectively a glorified sales job. I wanted the bigger picture. The full marketing mix. Fast forward ten years or so and I’ve done the ad agency, experienced the SEOs, the viral specialist, digital and now social media players. Fortunately I’ve mostly been on the inside.
But where does the in-house marketing manager focus its investment?
If you ever doubted the impact of Quick Response (QR) codes, here’s a statistic for you: QR code scans increased by 4,549% between early 2010 and early 2011, according to queaar.com. How’s that for a number?
Finding your way around the web can be like navigating unchartered waters. The vast sea of content that surfaces can leave you feeling sucked into a worldwide whirlpool. There’s simply too much content and not enough time.
Set for launch any day now, Blippar, an Augmented Reality (AR) platform, is set to cause quite a kerfuffle in the mobile marketing world. Smart phone or tablet users will be able simply to shake their mobile at a TV, billboard, newspaper or tag and a 3D website will leap out at them.
Images are content, too. So why aren’t we tracking and analysing our images on the Web? We all have Scribd for documents and Vimeo for videos, but why aren’t we effectively marketing our picture content? Because until now there hasn’t been an easy way to do it.
Hailed by top digital news site Mashable as one of the sites to watch in 2011, Quora is a hybrid social platform whose reach is now extending beyond the early adopters. A cross between a Q&A forum, Wikipedia and Twitter, Quora is a collection of questions and answers that is created, edited and organised by everyone who uses it.