The content strategy is the single most important element of the content marketing mix. Without a strategy, your content is useless. It may serve to interest a few people, but will it serve to convert them into qualified business opportunities? And will it take account of what we know people are searching for?
Our expertise. Your customer knowledge.
You know your business and your customers best so we take our expertise, research tools and thinking and feed in your knowledge to develop a best practice approach for your business.
Our process includes:
- collaborative workshop
- audience profiling
- purchasing trigger analysis & alignment with decision making cycle
- evaluation of key communications channels
The output report includes:
- recommended strategy
- key messaging and profiles (for social media etc.)
- audience profiles and content path
- 6 mth content plan
- 6 mth tactical plan