You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, but what does he know about conducting or about how each section comes across to the audience? Will the audience come back? Chances are, probably not.
Similarly, your typical copywriter, while highly skilled in his area, won’t necessarily have an understanding of writing content for integrated digital marketing campaigns.
Finding your way around the web can be like navigating unchartered waters. The vast sea of content that surfaces can leave you feeling sucked into a worldwide whirlpool. There’s simply too much content and not enough time.
This is how we put together a comprehensive content marketing programme. For more detailed info please look at our various packages, but otherwise feel free to glean some tips for your content marketing strategy
Consider this – what do your prospects do when they have a problem and want to find an answer? Where do they start when researching a product area or trying to find a service provider for your business?
In short, it's attracting your target prospect through the creation of high quality content (be it articles, reports, guides etc.) and distributing it through multiple media channels (search, email, social media, blogs, website) to engage them in your products / services, and ultimately increase their propensity to buy from you.