It’s a tricky one. You want their details because it’s all about getting leads. Once you’ve got their details, bam - you can reel them in on a dedicated marketing automation path. Or so goes the theory.
But the question is – will you put them off by asking them to ‘commit’ too early?
Unlike American Tweet machine President Barack Obama, Aung San Suu Kyi, the Burmese pro-democracy leader, claims to be ‘too busy’ to use Twitter since her release from detention. No doubt she is busy, but could she be limiting party support by not using social media to engage and build community groups?
If you ever doubted the impact of Quick Response (QR) codes, here’s a statistic for you: QR code scans increased by 4,549% between early 2010 and early 2011, according to queaar.com. How’s that for a number?
Images are content, too. So why aren’t we tracking and analysing our images on the Web? We all have Scribd for documents and Vimeo for videos, but why aren’t we effectively marketing our picture content? Because until now there hasn’t been an easy way to do it.
Consider this – what do your prospects do when they have a problem and want to find an answer? Where do they start when researching a product area or trying to find a service provider for your business?
In short, it's attracting your target prospect through the creation of high quality content (be it articles, reports, guides etc.) and distributing it through multiple media channels (search, email, social media, blogs, website) to engage them in your products / services, and ultimately increase their propensity to buy from you.