You gotta love the constant creativity of today's digital minds. Here students were tasked with connecting a streetwear brand to music and art as part of the Advanced Interface Design Module of their course.
Every digital campaign these days is trying to squeeze in social media one way or another. Sometimes it's for the right reasons, and sometimes it's not. So don't you just love it when digital creatives come up with campaigns which really get the potential out of these channels. The Volkswagen Fox Twitter Zoom campaign is a great example of a highly targeted, innovative and successful product promotion.
It used to be relatively straightforward. You want business. You create an advert. You find a hook, put it in a handful of trade media, maybe a direct mail piece too, add an offer and wait for the phone to ring.
In short, it's attracting your target prospect through the creation of high quality content (be it articles, reports, guides etc.) and distributing it through multiple media channels (search, email, social media, blogs, website) to engage them in your products / services, and ultimately increase their propensity to buy from you.