It wasn’t that long ago you could be unique with just a Twitter account. Taking advantage of new online tools can open up new avenues of engagement but, as others jump on board you need to think more creatively about how to differentiate your business from that of your competitors.
Set for launch any day now, Blippar, an Augmented Reality (AR) platform, is set to cause quite a kerfuffle in the mobile marketing world. Smart phone or tablet users will be able simply to shake their mobile at a TV, billboard, newspaper or tag and a 3D website will leap out at them.
This is how we put together a comprehensive content marketing programme. For more detailed info please look at our various packages, but otherwise feel free to glean some tips for your content marketing strategy
Images are content, too. So why aren’t we tracking and analysing our images on the Web? We all have Scribd for documents and Vimeo for videos, but why aren’t we effectively marketing our picture content? Because until now there hasn’t been an easy way to do it.
Hailed by top digital news site Mashable as one of the sites to watch in 2011, Quora is a hybrid social platform whose reach is now extending beyond the early adopters. A cross between a Q&A forum, Wikipedia and Twitter, Quora is a collection of questions and answers that is created, edited and organised by everyone who uses it.
Well here it is. One week in – we’ve had lots of feedback on our new website. Fortunately the vast majority is positive with people understanding what we do (especially if they’re in marketing), although some feel a little daunted by the proposition. Generally the transparency of pricing / packages is appreciated but the flexible options are also valued.
Consider this – what do your prospects do when they have a problem and want to find an answer? Where do they start when researching a product area or trying to find a service provider for your business?