We touched on the subject of repurposing content before, but it's a subject I feel so passionate about, particularly in today's unforgiving economy. So I wanted to pull out specifically the great blogs we referenced from our content friends on the subject.
Does your organisation generate great content but your key audiences never seem to see it? When it comes to sourcing material for content marketing to drive traffic to your website, do you struggle to find anything appropriate? Well here’s a trick for you: repurpose your content. In our world of ‘more for less’, it’s all the rage. (And, of course, conduct an audit so you know what content you’ve got already).
It wasn’t that long ago you could be unique with just a Twitter account. Taking advantage of new online tools can open up new avenues of engagement but, as others jump on board you need to think more creatively about how to differentiate your business from that of your competitors.
You gotta love the constant creativity of today's digital minds. Here students were tasked with connecting a streetwear brand to music and art as part of the Advanced Interface Design Module of their course.
Every digital campaign these days is trying to squeeze in social media one way or another. Sometimes it's for the right reasons, and sometimes it's not. So don't you just love it when digital creatives come up with campaigns which really get the potential out of these channels. The Volkswagen Fox Twitter Zoom campaign is a great example of a highly targeted, innovative and successful product promotion.