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QR codes - what are those inky blots on the landscape?


QR codes have been around for eons, 1994 to be precise. But nowadays they're everywhere in the UK - in advertising, on product packaging, in ambient media. So what are these little inky boxes?

Fast, easy access on the move

QR code stands for Quick Response code and in a nutshell provide a quick link from the physical world to the web.

In Japan QR codes are found everywhere, even on tomb stones (see pic)! We've been a lot slower in the 'west', but its looks on the surface, with the increase of smartphone adoption, that QR codes are picking up traction over here.

Content marketing meets the mobile world

QR codes deliver and hold much more information than a text message or barcode can. When a QR code becomes translated or read, by snapping a photo with the downloaded reader on your phone, it acts as a hyperlink to your content whether it be a web page, video, etc. This as a mechanic opens up a whole new world for content marketing.

Not only are they highly engaging and currently quite novel to the user, but they encourage users to spend more time with your content and can provide rich information, despite space limitations, with one snap of your camera.

Game changer

Of course as ever with technology these days, thereís always someone else squirreling away for supremacy, with Microsoft and their 'tags' and Google with their NFC (Near Field Communications) technology, the next generation is just round the corner.

But this tag mechanic as a principal is a game changer in a world where content needs be at the heart of any marketing strategy.

Are you using QR codes? And if so how are you using them and are they working for you?

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