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How much is that virtual model in the window?


You gotta love the constant creativity of today's digital minds. Here students were tasked with connecting a streetwear brand to music and art as part of the Advanced Interface Design Module of their course.

Control the virtual model with motion tracking

Brought to life by Swedish agency, Hyper Island, they produced a digital window installation where people passing by would control a virtual model in the window with a series of motion tracking sensors that stop, play and rewind a hi-res super slow motion video in real time, allowing potential customers to experience the product in a new and innovative way from the street (although I'd like to know who actually checked out the clothes!).

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