Drive sales with a powerful content marketing strategy
51% of B2B marketers will have increased their content marketing spend this year according to B2B Marketing: 2010 Benchmarks, Budgets and Trends.
Because marketers’ first and second priorities are lead generation and customer retention, and there’s a direct correlation between those drivers and content marketing.
Content marketing allows marketers to restructure and repurpose existing content like white papers, ebooks and videos, and present them to customers at the right stage of the buying process for maximum impact.
Take the time to find out about your potential customer and follow these simple steps.
Here’s how it works
1. Establish credibility and expertise at the awareness stage – for example, use Twitter and LinkedIn to present convincing and compelling content/opinions
2. Provide solutions to business problems at the consideration stage – you could take the 10 most common problems and provide the solutions in an eBook
3. Close the sale and drive revenue – why not create a short video that specifically addresses your prospects pain points and include testimonials from similar customers?
In this way, you can use content to pump prospects along the buying process and end up with another happy customer.
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Submitted by Susie on Mon, 08/15/2011 - 09:24