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Blog writing block? Take it easy. Write a plan.


If you struggle every time you sit down to write your blog, panic not, this should help you.

Stop wasting time wracking your brains. Instead, structure a plan that categorises several types of blog writing.For example over the course of the month you’ll want to include X number of ‘how to’ blogs, Y number of opinion pieces and so on (see below).  Then, as ideas come to you throughout the course of the days and weeks, simply note them down in the appropriate category.

This way you’ll always have something to write about and you’ll present a balanced, valuable and compelling image in your blog writing, which will engage your readers.

We suggest you balance your content writing across these categories:

1. Advice: readers love how-to blogs. They provide helpful insight based on knowledge and experience that will help them in their business. These can be timeless pieces that you and your readers can refer back to. And search engines love them. Provide checklists, templates and buyer guides.

2. Round-ups: present your reader with, say, the Top 10 Blogs in 2010, or the Big 5 Influencers in their market.  Do their research and analysis for them. Make it simple and easy to read.

3. Reviews: think about what software tools, websites or strategies would benefit your target audience and give them your professional opinion on them. As well as positioning yourself as an expert commentator, this also makes you look on the ball if it’s time-sensitive and news related - say, for example, if it relates to a newly launched product or service.

4. Inspiration: show your progressive, creative side.  Excite your reader with emerging trends, new ideas and innovations either of your own or that you’ve learned of from across the globe. As well as creating a fresh interest on the part of your reader, it can also help them appear interesting in front of their associates and friends!

5. Trouble shooting: help your reader manage their business problems. Take typical issues and challenges and provide a solution. It’s all about making their lives easier.

What approach do you take to your blog planning?

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