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Awesome response to QR codes


If you ever doubted the impact of Quick Response (QR) codes, here’s a statistic for you: QR code scans increased by 4,549% between early 2010 and early 2011, according to queaar.com.  How’s that for a number?

If you need a refresher on QR codes, have a scan of our earlier blog post.  In short, they’re the odd, square, inky-looking, digital symbols that you may notice increasingly on products, posters or newspapers.  If you scan this code using a downloadable barcode reader, such as Red Laser, on your smartphone, the QR code can link directly and immediately to an eBook, a webinar, a whitepaper download or to an event agenda.

QR codes mean business

Check out this great infographic (thanks to Digital Buzz) for an easy update on the impact of QR codes today.  Interesting to note for businesses - one in five Fortune companies have opted to use QR codes as part of their marketing strategy. There can be little doubt that content marketing is going mobile.

Have you downloaded valuable content from a QR code?

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