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5 reasons you should add data visualisation to your content mix now


It’s easy to feel that we’re being inundated with information, however, in the words of data visualisation pioneer Edward Tufte:

‘There is no such thing as information overload. There is only bad design.’

Why data visualisation is on the up

Data visualisation is nothing new. How long have maps been around? 400 years?  When it comes to digesting data, sight is our strongest sense. Yet text heavy, copy led marketing materials, crammed with every possible marketing message, still reign supreme. The reality is your prospects don’t have the time to digest it nor the inclination to read it. And quite frankly can you blame them? Why should your prospects read your content if they can get it in a more accessible format elsewhere I ask you?

By visualising your data with infographics for example, you can achieve great things:

1. Get your message across more quickly
Infographics make content more digestible. If you break down the data into a mix of images – e.g. colours, shapes and words – it’s easier for the brain to absorb.

2. Stay on their radar for longer
Their usefulness means your audience is more likely to hang onto them as a reference point. Who knows. You may even end up stuck up on their wall.

3. Increase your visibility
All the stats show, they’re more likely to share them with their peers/followers/fans. And let’s face it, that’s the goal – more eyeballs, less spend. And if you get the infographic right, it can be highly targeted too – it’s self-selecting of course.

4. Keep them coming back to you
A series of infographics establishes continuity of content.  This works really well if for example you want to make the most of your latest research/survey findings.

5. Make them want to buy from you
All of the above creates a positive brand experience. And one that will set you apart from your competitors. I know who I would choose...

Some data visualisation inspiration

Here are some great visual ways to repurpose your content (those research findings, stats etc). You can see how they really bring the data to life, turning it into useful, shareable information that will (and has) gone viral. 

• A simple infographic on the growth of social media

• A dynamic infographic presenting real time changes in internet usage worldwide

• A video infographic on the social media revolution 

Cisco even has an area on its website dedicated purely to visualisations. There are some lovely infographics and pretty stunning videos.

And finally, a little advice from Mr Tufte which we couldn’t agree more with.

‘Never underestimate your audience. It’s the most common mistake made by presenters. It is not about you anymore. It’s about your audience’s relationship with your content.’ 

So keep it simple. And if you need a little help – get in touch, we can knock you up a great infographic quicker than you can say ‘inf....

Question: Do you think the rise in infographics and video are going to spell the demise of the content writer? Drop us a line below – we’d love to hear what you think.

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