Skip to main content

4 hot tips B2B marketeers can steal from Coke's Content 2020 strategy


It’s a big day when a household name, a superbrand no less, THE marketing giant, who pumps in excess of $2.6 billion pounds a year (see here and here for proof) into the advertising machine says....”you know what, times have changed. ”

Coca Cola’s announcement as flagged up by CMI’s Joe Pulizzi can only be seen as a seminal date for content marketing. In short – Coca Cola’s Content 2020 acknowledges that paying for advertising space no longer offers the best marketing strategy in today’s socially, technologically and creatively connected world.

Cut through the extensive brand spiel and you’ll find a pretty compelling statement: We must use content to take a disproportionate share of popular culture.

OK – so let’s step back for a moment as we both know we’re not really interested in popular culture now. God forbid!

So what does Coca Cola’s Content 2020 strategy mean for us B2B marketers?
Well if we’re honest. Nothing directly. But there are some nuggets from the marketing team here that I think we could all use to up our game. So here goes:

1. Contagious content
It’s a very simple proposition. Don’t create content for content sake. Create content that people want to spread or share. Take that as your general maxim for producing content and your content engine will be pumping.

2. From 1 way storytelling to dynamic storytelling
B2B companies are the worst for droning on about their own products, services, history...la la...yawn. The best stories aren’t your own, they’re your customers. Your potential prospects. Your partners. Stories that are created by that wider ecosystem in the first place.

Let’s take an example. Your whitepaper could be so much more valuable (AND credible) if it were produced in a collaborative fashion. 10 different approaches to tackling IT consumerisation for example. It could feature case studies, comments, interviews from journalists, experts with their opinions. It doesn’t JUST have to flog your product. You’ll get more kudos for your openness than you might think. 

3. The ruthless editor
Everyone needs a ruthless editor. Did you know that in 2011 the amount of data produced was equivalent to 57.5 billion 32GB Apple iPads? (Source: Silicon Republic)

That’s quite a lot.:)

So take note. Don’t be sucked into producing vast volumes of average content. Yes it may be better for SEO and will get you more traffic.  BUT if when they get there, you don’t impress them, you may as well not have bothered.

Cull your content. Focus on less but higher quality and you will see higher conversion rates.

4. Bread and butter vs high risk

Coke suggests the following breakdown for your content mix. And I have to say I wholeheartedly agree:

70% bread and butter
20% innovate the stuff that works
10% high risk (be prepared to fail....or on the upside fly but be brave, be different and see what happens)

Hm – I don’t know what happened to the other 10% but we can probably blame it on too much Christmas sherry.

There you have it. Thanks Coke. I look forward to more content inspiration.

Any more for any more?

Read more posts on:


Comments

#1 a lot of my friends who said

a lot of my friends who said that the variety of writing on this blog is very inspiring. some also demonstrating the benefits eduksinya. including me, writing here helps me a lot in college assignments. obat gerd atau asam lambung + obat radang sendi akibat asam urat

#2 Easter Quotes Easter

Easter Quotes

Easter Memes

Easter Images 2017

Easter Wishes 2017

#3 The principal said nursing

The principal said nursing administration has been directed to arrange lectures for newly-recruited nurses on daily basis 8th Class Result 2017 to sensitise them about government health policies, 5th Class Result 2017 infection control, campaign against dengue, polio and other diseases, discipline and humbleness with patients. He said educational documents of newly-selected nurses would also be verified from their educational boards concerned at the earliest. The principal informed that in the history of Pakistan, PEC Result 2017 nurses have been recruited through Public Service Commission for the first time. This policy of the Punjab government is aimed at elimination of culture of PEC 8th Class Result 2017 nepotism and recommendation and to uphold merit and transparency. PEC 5th Class Result 2017 Chief Minister Shahbaz Sharif has recently announced Rs 9,000 per month as the risk allowance for charge and head nurses which is a clear evidence of recognition of their services at government level, he added.

#4 indeed, most of the writing

indeed, most of the writing on this blog is less to my liking, but the writing I gave this comment is very memorable. Not a few also still interesting to observe. edutaining is a big part of this blog. thanks author. obat penghilang keloid + obat penghilang keloid bekas operasi

#5 As per Coca-Cols's VP Global

As per Coca-Cols's VP Global Advertising Strategy "All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.

And this is true. The future of content marketing is bright. As a small B2B (whether it is Industrial Supply or lifestyle) owner, the concept of content marketing makes you raise an eyebrow. Original, palatable and relevant writing with a substance always triggers feedback from one’s audience. And we all know that great creative come out of the ether.

 

We also have adopted the content marketing strategy for our B2B Industrial marketplace offering various industrial products like industrial safety equipment, tools, lighting, electrical, safety shoes etc. 

#6 Realy this is the great

Realy this is the great strategy and will work for any of the busines not only for B2B marketplace.

Content marketing is always a proven work strategy to be in top and content should be generic, unique, crispy & helpful which can attracts readers attention. If you can do it great manner, no doubt you'll be always in top.

My company is also an online B2B market place dealing in industrial supply of Safety, tools (Power tools, hand tools, gardening tools, plumbing tools), Safety Shoes for industrial workplace, drill machines, electrical, lighting products (LED bulbs, Decorative lights etc).

We are also working with this strategy and really we are getting good result.

We'll also share our detailed case study once will achieve desired result.

Stay tune @Moglix. 

#7 whatever their hide-out only

whatever their hide-out only with us in order to eradicate it once and for all with not to return again with the continuous sterilization visits to ensure that it reverts again

The insects is one of the causes of diseases that affect human health in general, complete and nor can the ordinary man fighting and therefore we must بمحاربه insects definitively and guarantee not to return again this will not find but with US company Qatif insects do so whatever the places of insects we reach the Kafe places from the holes and holes, timber and wrote those who have put themselves forward as public and even furnishings والاسره mattresses and ensure not to return again all this to ensure that your health and the health of the family dear customer only with US

 

شركة مكافحة حشرات بالقطيف

#8 When talking about the

When talking about the insects you are talking about the biggest scourge in blighting the rights they could sabotage anything special human beings from eating i home even to but with US company insects ahsa we can eliminate whatever kind because the insect species had many works could not face بمفرد k because some pesticides الحشريه does not affect a insects because they affect the respiratory only and this is what makes it proliferate and grows and some traditional الاجهزه does not reach all of the bugs in all places and will not with us

شركة مكافحة حشرات بالاجساء

#9 you will not be able to fight

you will not be able to fight the insects because we need lubricating if it is affected by and facilitated never hide they are hiding in the warrens and places المغلقه المفتوحه places in the buildings and timber furnishings, and this is what makes the eradication of something very difficult for this company intervened against insects in Al Jubayl and train workers on the Elimination of all kinds of insects, according to a big studies وواسعه insects to reach the original vaccine and all the places that had been hiding the insects all this to ensure that your health and the health of the family dear customer only with us to fight insects and maintain your health and comfort and safety this first with the most powerful and cheapest presentations that will not only find ourselves we شركة مكافحة حشرات بالجبيل

 only bugs in waiting for communicating with us

 

#10 It's appropriate time to make

It's appropriate time to make a few plans for the longer term and it's time to be happy. I've read this publish and if I may I desire to recommend you few attention-grabbing things or tips. Perhaps you can write next articles relating to this article. I desire to learn more things about it!

 

http://bizmovies.yolasite.com/

http://filmbazar.snack.ws/

https://movieszone.jimdo.com/

 

http://moviefact.bravesites.com/

#11 NBA live streaming Such a

NBA live streaming Such a knowledgeble blog seen by you it's nice to read your blog thanks for sharing.

#12 Kami menawarkan berbagai

Kami menawarkan berbagai macam obat herbal yang sudah teruji kualitasnya diantaranya , obat pemutih badan, yang sangat bagus untuk kulit anda, obat pemutih gigi, bagus untuk keputihan gigi anda, obat peninggi badan, mampu untuk meninggikan badan secara cepat permanen

#13 icse 2017 timetable

icse 2017 timetable

#14 https://vipbrides.com​

https://vipbrides.com​

#15 https://vipbrides.com​

https://vipbrides.com​

#16 Your place is valueble for

Your place is valueble for me. Thanks!… Website Visit Visit Web Read More Information

#17 By the way, Thank you for

By the way, Thank you for sharing with us, and we sincerely hope you will continue to update or post other articles. suplemen dan vitamin pemutih kulit bpom

#19 superbowl 2017 live

superbowl 2017 live

#20 Happy Republic Day

Happy Republic Day 2017 

Happy Republic day wishes

#22 buy instagram followers uk

buy instagram followers uk

#23 There are some interesting

There are some interesting points in time obat radang usus tradisional in this article but I don’t know if I see all of them obat osteoarthritis ampuh center to heart. There is some validity but I will take hold opinion until I look into it further. Good article obat kencing tidak tuntas, thanks and we want more! Added to FeedBurner as well

#24 You can get apps for pc on

You can get apps for pc on Windows running computer Or learn more about how to download facetime for pc, imessage for pc, icloud for pc and mobdro for pc, jio tv for pc and wifi master key for pc

#25   [url=http://www.happyvalent

 

[url=http://www.happyvalentinesdaywishes2017.com/2016/12/happy-rose-day-whatsapp-status-images-messages-pics.html] rose day whatsapp messages [/url]

 

[url=http://www.happyvalentinesdaywishes2017.com/2016/12/happy-rose-day-whatsapp-status-images-messages-pics.html] happy rose day[/url]

#28   https://moviemutants.com/re

 

https://moviemutants.com/reviews/dangal-review-rating-celebs-twitter-usa...

https://moviemutants.com/reviews/dangal-review-rating-celebs-twitter-usa-uae-dangal-movie-2016/

#29 Obat Kuat Viagra Obat

Obat Kuat Viagra Obat disfungsi ereksi terbaik saat ini viagra bisa membuat anda ereksi lebih kuat dan tahan lama di atas ranjang. obat viagra asli

#30 merry christmas

merry christmas images  

Craciun fericit  

 

 

 

 

#31 Happy new Year 2017 we have

Happy new Year 2017 we have included New YearImages, New Year Greetings, New Year SMS.

#33 thanks for sharing this with

thanks for sharing this with us.

<a href="http://www.lateststatus.in/chhatrapati-shivaji-maharaj-status-marathi/" target="_blank">Marathi Status</a>

#34 I’m impressed, I must say.

I’m impressed, I must say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this. Website Visit Visit Web Read More Information

#35 make daek ath k jelema t

make daek ath k jelema t ngotak supplier besi h beam supplier besi h beam

#36 The Christmas 2016 we have

The Christmas 2016 we have included Merry Christmas Images, Merry Christmas Greetings, Christmas SMS.

#37 You have got the most

You have got the most effective web pages. Thanks a bunch! Its a astonishing website!

UP Intermediate Result 2017

JAC Intermediate Result 2017

AP Intermediate Result 2017

#38 Amazing....such a beneficial

Amazing....such a beneficial webpage. Thanks with regard to offering this sort of substantial content.

Bihar Intermediate Result 2017

 

Telangana Intermediate Result 2017

#39 I think it's a great idea.

I think it's a great idea.

#40 very Nice post JSC Result

very Nice post JSC Result 2016 | PSC Result 2016

#41 new year 2017 new year 2017

new year 2017

new year 2017 wallpapers

new year 2017 images

new year 2017 sms

#42 valentines day 2017

valentines day 2017 wallpapers

new year 2017

love quotes

#43 Today sleepy, visiting the

Today sleepy, visiting the blog is quite able to withstand sleepy, because a lot of useful information for me. Thank you Obat Kanker Tonsil | Obat Neuropati di Apotik | Obat Leukoplakia | Obat Chikungunya di Apotik | Obat Penyakit Pneumonia

#44 Very descriptive article, I

Very descriptive article, I liked that a lot.
I love it so much, thanks a lot for sharing . keep going

Find here the great collection of Happy New Year 2017 images and wallpapers. Download, send and share beautiful New Year pictures, Quotes, and greeting images .

As i already told you that in this post i am going to give you one of the best available Happy New Year 2017 Images for all of you.

send and share beautiful New Year pictures, Cute Love Quotes , and greeting images , And you can check out some great Love Quotes For Him Hope you have a great beginning to the new year.

Love Status for Whatsapp , New Year , New Year 2017 Massages , Happy New Year 2017 Images , Girlfriend Quotess , Happy New Year 2017 Wishes .

#45 I discovered your blog site

I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!… Website Visit Visit Web Read More Information

#46 new year 2017  new year 2017

new year 2017 

new year 2017 wallpapers

new year 2017 images

new year 2017 quotes  

love quotes

 

 

#47 new year 2017 new year 2017

new year 2017

new year 2017 wallpapers

new year 2017 sms

#48 Thank you so much for the

Thank you so much for the informative post.

#49 <a

<a href="http://www.chanukkah2016.com">hanukkah 2016</a> | <a href="http://www.chanukkah2016.com/2016/11/when-does-hanukkah-start.html/">when does hanukkah start</a> | <a href="http://www.chanukkah2016.com/2016/09/hanukkah-2016-dates.html/">Hanukkah Dates</a>

#50 <a

<a href="http://www.chanukkah2016.com">hanukkah 2016</a> | <a href="http://www.chanukkah2016.com/2016/11/when-does-hanukkah-start.html/">when does hanukkah start</a> | <a href="http://www.chanukkah2016.com/2016/09/hanukkah-2016-dates.html/">Hanukkah Dates</a>

Post new comment

By submitting this form, you accept the Mollom privacy policy.

You

Us

Content Services

Knowledge Bank

Get in touch