It’s a tricky one. You want their details because it’s all about getting leads. Once you’ve got their details, bam - you can reel them in on a dedicated marketing automation path. Or so goes the theory.
But the question is – will you put them off by asking them to ‘commit’ too early?
It’s a big day when a household name, a superbrand no less, THE marketing giant, who pumps in excess of $2.6 billion pounds a year (see here and here for proof) into the advertising machine says....”you know what, times have changed. ”