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January 2012

To gate or not to gate your content - that is the question
Friday 27 January 2012 - 12:19

It’s a tricky one. You want their details because it’s all about getting leads. Once you’ve got their details, bam - you can reel them in on a dedicated marketing automation path. Or so goes the theory.

But the question is – will you put them off by asking them to ‘commit’ too early?

Try something different: animate your content
Monday 23 January 2012 - 20:24

Everyone likes to be surprised and delighted.

Your business probably has lots of very interesting things to say, but I’ll bet you often struggle to have your voice heard. Well, read on and find out how to turn that right around.

4 hot tips B2B marketeers can steal from Coke's Content 2020 strategy
Monday 09 January 2012 - 10:27

It’s a big day when a household name, a superbrand no less, THE marketing giant, who pumps in excess of $2.6 billion pounds a year (see here and here for proof) into the advertising machine says....”you know what, times have changed. ”

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