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December 2011

What the B2B Content Marketing Survey 2012 DOESN'T say
Friday 16 December 2011 - 11:04

This month saw the release of the annual B2B Content Marketing Survey by Marketingprofs and the Content Marketing Institute. It’s a great benchmark of content marketing engagement globally with some useful insights (most notably the uptake in video usage).

For me though, what is more interesting is what it doesn’t say.

A super helpful round-up of the best 2011 resources on content marketing
Thursday 15 December 2011 - 16:06

So I was racking my brains – what can I do to thank our followers for their fabulous support in 2011?

"Eureka"… the ‘super helpful round-up’ of some of the most valuable and helpful resources we’ve used in 2011. Well, the best gifts take the legwork out don’t they!

Have you applied the bacon principle to your content hub?
Thursday 01 December 2011 - 15:19

I’ve lost count of the number of websites that build their resources sections so you search by format type: videos, webinars, white papers, case studies. And you have to go into each and every section to look for something that may be of interest.


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