This month saw the release of the annual B2B Content Marketing Survey by Marketingprofs and the Content Marketing Institute. It’s a great benchmark of content marketing engagement globally with some useful insights (most notably the uptake in video usage).For me though, what is more interesting is what it doesn’t say.
So I was racking my brains – what can I do to thank our followers for their fabulous support in 2011?
"Eureka"… the ‘super helpful round-up’ of some of the most valuable and helpful resources we’ve used in 2011. Well, the best gifts take the legwork out don’t they!
I’ve lost count of the number of websites that build their resources sections so you search by format type: videos, webinars, white papers, case studies. And you have to go into each and every section to look for something that may be of interest.