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September 2011

Get innovative: launch your annual report on Tumblr
Wednesday 28 September 2011 - 15:35

You think ‘annual report’ and you think ‘yawn’, right? Well, it doesn’t have to be that way.

Why not launch your annual report on blogging site Tumblr? That way you can make your annual report a surprisingly strong content marketing tool.

Too busy to Tweet? The strategic value of making Tweet time.
Thursday 22 September 2011 - 15:04

Unlike American Tweet machine President Barack Obama, Aung San Suu Kyi, the Burmese pro-democracy leader, claims to be ‘too busy’ to use Twitter since her release from detention. No doubt she is busy, but could she be limiting party support by not using social media to engage and build community groups?

Top 10 people to follow on Twitter for content marketing
Friday 16 September 2011 - 09:46

Well what is content marketing?

If you’re looking for some stellar thought leaders to help answer that question, look no further.

5 differences between blog writing and other writing styles
Thursday 15 September 2011 - 13:33

Your marketing content comes in many shapes and sizes - case studies, white papers, press releases, videos, eBooks and of course blogs.  What binds them is they must all be relevant to your audience

Awesome response to QR codes
Monday 12 September 2011 - 10:55

If you ever doubted the impact of Quick Response (QR) codes, here’s a statistic for you: QR code scans increased by 4,549% between early 2010 and early 2011, according to queaar.com.  How’s that for a number?

Blog writing etiquette – dos and don’ts
Tuesday 06 September 2011 - 15:22

The blog world, while global, is at the same time very personal.  Responsible and considerate communications in this medium are no less important than if you were talking face to face over a delicious cup of Darjeeling, darling.

Here are some tips on how to grow your audience, not alienate them.

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