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August 2011

Blog writing block? Take it easy. Write a plan.
Wednesday 31 August 2011 - 13:50

If you struggle every time you sit down to write your blog, panic not, this should help you.

Stop wasting time wracking your brains. Instead, structure a plan that categorises several types of blog writing.

SEO revived the video star: how to boost your search ranking
Wednesday 24 August 2011 - 14:48

Getting a top-ranking on Google is more difficult than ever. It’s good news, though, if you’re willing to take advantage of its current favouritism for video and images. Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

A recipe for success: the importance of a content marketing audit
Wednesday 17 August 2011 - 17:33

A content marketing audit helps you work out what’s great, what needs ditching and what needs fixing. Which is why every content marketing programme should start with an audit.

Drive sales with a powerful content marketing strategy
Monday 15 August 2011 - 09:24

51% of B2B marketers will have increased their content marketing spend this year according to B2B Marketing: 2010 Benchmarks, Budgets and Trends. 

Why?

Log this before you blog that: top 10 blog writing tips
Tuesday 09 August 2011 - 12:06

 Blog writing is an essential part of your content marketing mix. If you keep these top ten tips for writing a blog in mind, you will be creating relevant, visible blog content in no time.

Why your marketing department needs an editorial team
Wednesday 03 August 2011 - 12:02

You are a publisher.  Your competitors are publishers.  In fact, every organisation today is in publishing, whether via their website or social media platforms.

And what do publishers need more than anything? Editorial.

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