While our short-term society triggers knee-jerk, tools-focused programmes, content marketing should be a strategic, results-driven effort that takes time and planning. Cool tools and random Tweets and blogs are worthless without objectives, strategies and metrics.
So you’ve identified that you need help with your content marketing programme, you’re all set to take the bull by the horns, but you aren’t too sure about who’s best for the job. Well, here’s some cud to chew.
Finding your way around the web can be like navigating unchartered waters. The vast sea of content that surfaces can leave you feeling sucked into a worldwide whirlpool. There’s simply too much content and not enough time.
It wasn’t that long ago you could be unique with just a Twitter account. Taking advantage of new online tools can open up new avenues of engagement but, as others jump on board you need to think more creatively about how to differentiate your business from that of your competitors.