May 2011

Hailed by top digital news site Mashable as one of the sites to watch in 2011, Quora is a hybrid social platform whose reach is now extending beyond the early adopters.  A cross between a Q&A forum, Wikipedia and Twitter, Quora is a collection of questions and answers that is created, edited and organised by everyone who uses it. 

Consider this – what do your prospects do when they have a problem and want to find an answer? Where do they start when researching a product area or trying to find a service provider for your business?

Every digital campaign these days is trying to squeeze in social media one way or another. Sometimes it's for the right reasons, and sometimes it's not. So don't you just love it when digital creatives come up with campaigns which really get the potential out of these channels. The Volkswagen Fox Twitter Zoom campaign is a great example of a highly targeted, innovative and successful product promotion.

It used to be relatively straightforward. You want business. You create an advert. You find a hook, put it in a handful of trade media, maybe a direct mail piece too, add an offer and wait for the phone to ring.